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Mercedes-Benz Niederlassungsmagazin Close Up Logotype

Mercedes-Benz – Online Magazine

Premium content for a premium brand

DESIGNING AN ONLINE MAGAZINE FOR MERCEDES-BENZ

The 19 branches of Mercedes-Benz are the contact points between people and brand. For years, Territory has been telling stories about the branches, cars and people with 19 regional magazines, creating a bond with their existing customers and reaching new ones.

The magazine’s high-quality branded content is tailored to each region, and it was time to bring these stories online. I transferred the vibrant feel of the each branch to the digital surface, combined with the high-end quality and appearance of Mercedes-Benz.

We are publishing a wide range of stories – from the successful mountain biker Sofia Wiedenroth, to an interview with eccentric chef Stefan Marquard, to the nerdy tech-talk with our video blogging editors.

CLIENT

DAIMLER/Mercedes-Benz


AWARDS

intermedia-globe – Silver, Crossmedia Solutions
Fox Award – Silber 2017
Fox Award – Gold 2016


WORKING WITH

Territory

Have a look at the screencast

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Daimler – Online Magazine Concept

Bringing a journey to life

A STORYTELLING CONCEPT FOR DAIMLER FINANCIAL SERVICES

Daimler Financial Services has a strong and diverse team in 40 countries. With more than 12,000 employees worldwide, Daimler has a lot of stories, and we are creating a UI to tell them.

Layered with different types of visual content – including scribbles, pictures, short videos and audio clips – we’re using different techniques to create a vivid storytelling experience and foster a team spirit among employees.

The UI matches corporate design requirements and can be adjusted depending on what each story needs.

CLIENT

DAIMLER


WORKING WITH

Territory

A travel journal

The concept visualizes a story about employees participating in the desert rally Aïcha des Gazelles du Maroc.
We created a digital travel journal with short personal memos, photos, moving sketches, short audio clips, and a map to help orient the reader.

 

Take a look at the prototype

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