DESIGNING AN ONLINE MAGAZINE FOR MERCEDES-BENZ

The 19 branches of Mercedes-Benz are the contact points between people and brand. For years, Territory has been telling stories about the branches, cars and people with 19 regional magazines, creating a bond with their existing customers and reaching new ones.

The magazine’s high-quality branded content is tailored to each region, and it was time to bring these stories online. I transferred the vibrant feel of the each branch to the digital surface, combined with the high-end quality and appearance of Mercedes-Benz.

We are publishing a wide range of stories – from the successful mountain biker Sofia Wiedenroth, to an interview with eccentric chef Stefan Marquard, to the nerdy tech-talk with our video blogging editors.