ART DIRECTION FOR VOLKSWAGEN’S ONLINE EMPLOYEE MAGAZINE

The inside.volkswagen magazine presents relevant and entertaining information to employees and Volkswagen fans. This covers a wide range of content: a strategic message from the CEO, a premiere of a new car, a quaint story from a plant on the other side of the world…

My job is to set the stage for the stories with the authors, and to determine the best way to visualize each idea using illustrations and photography. The tensions between these imaginative, colourful stories and the technical automotive world make the design challenging.

The online magazine publishes in English and German.