Smart Agency – Brand, Design System & Product
BUILDING THE BRAND, DESIGN SYSTEM, AND PRODUCT OF SMART AGENCY
Smart Agency transforms the way small businesses approach marketing. By combining AI-driven automation with intuitive design, it simplifies the process of creating professional websites, managing brand assets, and streamlining marketing efforts. As a UX/UI designer, I brought the vision to life by conceptualizing and creating the marketing website and developing the design system for the entire product. I shaped key features like the customer briefing process, themes for the website generator, and the print studio. Collaborating closely with the CD department, I helped establish the brand and am driving its digital evolution to this day.
CLIENT
Smart Agency
WORKING WITH
Smart Agency / Territory
BUILDING THE BRAND
Establishing trust while standing out—Smart Agency needed a brand identity that balanced the sleekness of a modern SaaS product with the credibility of a full-service agency. I shaped this identity by defining the visual language, creating key assets like website animations and social media touchpoints, and ensuring brand consistency across all marketing channels. From concept to execution, I crafted a first impression that convinces users to take the first step.
CREATING THE DESIGN SYSTEM AND SHAPING THE PRODUCT
To ensure a scalable and cohesive user experience, I built a flexible design system based on atomic design principles. This system became the foundation for UI creation, allowing for consistency while adapting to evolving product needs. Beyond structuring the design language, I shaped key aspects of the UX—conceptualizing and refining core features like payment services, the dashboard, and agency services. I also developed high-fidelity designs for these features, bridging the gap between strategy and execution. Additionally, I created a modular system for the AI-powered website builder, enabling a dynamic and adaptable approach to templating.
