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Smart Agency – Brand, Design System & Product

Building a brand, shaping the product

BUILDING THE BRAND, DESIGN SYSTEM, AND PRODUCT OF SMART AGENCY

Smart Agency transforms the way small businesses approach marketing. By combining AI-driven automation with intuitive design, it simplifies the process of creating professional websites, managing brand assets, and streamlining marketing efforts. As a UX/UI designer, I brought the vision to life by conceptualizing and creating the marketing website and developing the design system for the entire product. I shaped key features like the customer briefing process, themes for the website generator, and the print studio. Collaborating closely with the CD department, I helped establish the brand and am driving its digital evolution to this day.

CLIENT

Smart Agency


WORKING WITH

Smart Agency / Territory

Smart Agency Markendesign

BUILDING THE BRAND

Establishing trust while standing out—Smart Agency needed a brand identity that balanced the sleekness of a modern SaaS product with the credibility of a full-service agency. I shaped this identity by defining the visual language, creating key assets like website animations and social media touchpoints, and ensuring brand consistency across all marketing channels. From concept to execution, I crafted a first impression that convinces users to take the first step.

Smart Agency Markendesign

CREATING THE DESIGN SYSTEM AND SHAPING THE PRODUCT

To ensure a scalable and cohesive user experience, I built a flexible design system based on atomic design principles. This system became the foundation for UI creation, allowing for consistency while adapting to evolving product needs. Beyond structuring the design language, I shaped key aspects of the UX—conceptualizing and refining core features like payment services, the dashboard, and agency services. I also developed high-fidelity designs for these features, bridging the gap between strategy and execution. Additionally, I created a modular system for the AI-powered website builder, enabling a dynamic and adaptable approach to templating.

Smart Agency Buttons
Smart Agency Briefing Process
Smart Agency Color Tokens in Figma
Smart Agency Fonts
Smart Agency Website Editor iPhone

Visit

smartagency.de

or have a look at the screencast

Mercedes-Benz Niederlassungsmagazin Close Up Logotype

Mercedes-Benz – Online Magazine

Premium content for a premium brand

DESIGNING AN ONLINE MAGAZINE FOR MERCEDES-BENZ

The 19 branches of Mercedes-Benz are the contact points between people and brand. For years, Territory has been telling stories about the branches, cars and people with 19 regional magazines, creating a bond with their existing customers and reaching new ones.

The magazine’s high-quality branded content is tailored to each region, and it was time to bring these stories online. I transferred the vibrant feel of the each branch to the digital surface, combined with the high-end quality and appearance of Mercedes-Benz.

We are publishing a wide range of stories – from the successful mountain biker Sofia Wiedenroth, to an interview with eccentric chef Stefan Marquard, to the nerdy tech-talk with our video blogging editors.

CLIENT

DAIMLER/Mercedes-Benz


AWARDS

intermedia-globe – Silver, Crossmedia Solutions
Fox Award – Silber 2017
Fox Award – Gold 2016


WORKING WITH

Territory

Have a look at the screencast

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WELP GROUP – Corporate Website

High-tech Vehicles – Cutting-Edge UI-Design

SHAPING THE DIGITAL PRESENCE FOR THE WELP GROUP

As a UI Designer, I had the opportunity to contribute to the digital transformation of the WELP Group, a highly competent supplier and manufacturer of injection-moulding tools and plastic and metal components. With great flexibility and reliability, they cater to the automotive industry and other industrial and medical companies, delivering products that meet the highest demands.

I worked closely with the Corporate Design department to ensure a seamless digital experience, crafting an online style guide and digital corporate language that embodies the company’s values of quality, individuality, and uncompromising security. I designed a library of elements and modules, presenting my work to get approval and collaborating with the development team to bring my designs to life. From custom vehicles to protective equipment, my goal was to bring the WELP Group’s premium solutions to life in a digital format. My attention to detail and quality assurance ensured that the end result met the high standards set by the company

CLIENT

WELP GROUP


WORKING WITH

Territory

Website WELP GROUP Details of a Bentley Bentayga
WELP Team working together
WELP interactive module
WELP Gallery Module
Responsive Webdesign for WELP
WELP Testimonial
WELP CounterUp Module
WELP Teaser and Contact Element

Visit

welp-group.com

or have a look at the screencast

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Daimler – Online Magazine Concept

Bringing a journey to life

A STORYTELLING CONCEPT FOR DAIMLER FINANCIAL SERVICES

Daimler Financial Services has a strong and diverse team in 40 countries. With more than 12,000 employees worldwide, Daimler has a lot of stories, and we are creating a UI to tell them.

Layered with different types of visual content – including scribbles, pictures, short videos and audio clips – we’re using different techniques to create a vivid storytelling experience and foster a team spirit among employees.

The UI matches corporate design requirements and can be adjusted depending on what each story needs.

CLIENT

DAIMLER


WORKING WITH

Territory

A travel journal

The concept visualizes a story about employees participating in the desert rally Aïcha des Gazelles du Maroc.
We created a digital travel journal with short personal memos, photos, moving sketches, short audio clips, and a map to help orient the reader.

 

Take a look at the prototype

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Bonsai Writer – Brand & Software

Bring writing to life

DESIGNING WRITING SOFTWARE FROM THE GROUND UP

Bonsai Writer helps authors focus on getting words on the page.

The innovative writing software eliminates visual distractions with its easy-to-use, clean interface, and simple yet elegant design.
Whether he’s writing a book or a blog post, from brainstorming to editing, the author is free from distraction in every phase of the writing process.

Publishing is easy with pre-set style sheets, customizable to suit a company’s design needs. One template can be used by all authors to ensure consistent style across publications.

As UI-Designer and part of the UX-Design team, I translated user input into a visually-appealing and intuitive interface. The program satisfies the need for a distraction-free space with retaining all the tools necessary for writing and structuring.

CLIENT

Salt and Pepper – Software Solutions


WORKING WITH

Bonsai Writer Developing Team

From Creation to Perfection

Bonsai Writer is inspired by the art of Bonsai; as you plant a seed, plant an idea, and let it grow. As the words move across the page, ideas form and begin to take shape, until the work is fully matured and complete.

I transfered this idea into the branding and visuals for Bonsai Writer, with the letter B woven into the design of an abstract pot.

Visit

bonsai-writer.com

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German Olympic Sports Confederation – Fan App

Explore, follow, cheer

CREATING AN APP TO CONNECT ATHLETES AND FANS

Explore, Follow, Cheer: this is how the app connects German Squad athletes with fans, and captures the power of cheering in a digital space for the first time.

We developed the App “Wir-für-Deutschland” (Us-for-Germany) for the 2014 Winter Olympics in Sochi.

It offered an intuitive way for fans to interact directly with athletes, as well as a user-friendly database with information about the Olympic squad and their sports.

CLIENT

German Olympic Sports Confederation


AWARDS

Fox Visuals – Gold/Visual Leader 2014


WORKING WITH

Territory

Wir für Deutschland - sport and fans.
Wir für Deutschland - Athlets and social media
Wir für Deutschland - News

I designed an interface that mimics the circular forms of the Olympics symbol using colours from the German flag. The project challenged me to combine these two worlds while maintaining an intuitive, easy-to-use interface.

Fans increased their “fan powers” by using the different functionalities of the app. Gamification lead to more involvement and higher usage.

Watch a

Report in German News

and have a look at the screencast

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waschbaer teaser

Waschbaer.de – E-commerce

Green e-commerce

ONLINE-SHOP FOR THE BIGGEST ECOLOGICAL MAIL ORDER BUSINESS IN GERMANY

“Waschbär” (Raccoon) means sustainability.

Our redesign established the online shop as a marketplace for everyday life that helps consumers make environmentally-friendly decisions.

The home page design reflects this idea. Arranging teasers with featured items in an attractive, scenic presentation – without dominating hero products – showcases the variety of product groups to choose from.

The site design illustrates the company’s varied merchandise, while typography, colour scheme, style and pattern reflect the conscious green, eco-friendly brand.

CLIENT

TRIAZ


WORKING WITH

Territory

Visit

waschbaer.de

or have a look at the screencast


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Brillux Colore – Online Magazine Concept

How to experience colour online

VISUAL CONCEPT FOR A BRANDED ONLINE MAGAZINE

We created an online and print magazine for Brillux to bring them closer to their customers. The magazine targets architects and interior designers, offering them creative ways to incorporate high-quality Brillux products into their work.

The online magazine invites the target group to not only browse product samples, but to also take a closer look at detailed architectural characteristics and materials, and find inspiration in the stories of others working in their field.

Some features included linking Brillux products with a colour picker and showcasing related products.

The magazine uses an avant-garde aesthetic attractive to the artistic target group. In this design, I was challenged to combine this artistic style with a functional website using conversation-driving features.

CLIENT

Brillux


WORKING WITH

Territory

Have a look at the screencast

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