Miele Academy – Branding and Editorial
A NEW DESIGN FOR THE MIELE ACADEMY CATALOGUE
The “Erfolgsakademie” (Academy for Success) is provided by Miele to their employees and partners to upgrade their skills. The catalogue includes workshops about Miele’s products, as well as sales training and opportunities to improve merchandise knowledge.
I enhanced the usability of the academy’s brochure by including new features and improving the layout and design.
I improved site navigation between chapters by categorizing each page, and created easy-to-find schedules for events.
New icons cluster information, and pages with scenic photography using Miele’s products invite the reader to learn more about the company and what it offers.
The Miele Academy logo is a droplet hitting a pool of water, representing how knowledge causes a positive ripple effect throughout the world around you. This motif is also reflected in chapter and functional icons used across the catalogue.
CLIENT
Miele
WORKING WITH
Territory
