Creative Direction – Fabian Schlichting

Mercedes-Benz Niederlassungsmagazin Close Up Logotype

Mercedes-Benz – Online Magazine

1. January 2023

Premium content for a premium brand

DESIGNING AN ONLINE MAGAZINE FOR MERCEDES-BENZ

The 19 branches of Mercedes-Benz are the contact points between people and brand. For years, Territory has been telling stories about the branches, cars and people with 19 regional magazines, creating a bond with their existing customers and reaching new ones.

The magazine’s high-quality branded content is tailored to each region, and it was time to bring these stories online. I transferred the vibrant feel of the each branch to the digital surface, combined with the high-end quality and appearance of Mercedes-Benz.

We are publishing a wide range of stories – from the successful mountain biker Sofia Wiedenroth, to an interview with eccentric chef Stefan Marquard, to the nerdy tech-talk with our video blogging editors.

CLIENT

DAIMLER/Mercedes-Benz

AWARDS

intermedia-globe – Silver, Crossmedia Solutions
Fox Award – Silber 2017
Fox Award – Gold 2016

WORKING WITH

Territory

Have a look at the screencast

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Daimler – Online Magazine Concept

2. January 2014

Bringing a journey to life

A STORYTELLING CONCEPT FOR DAIMLER FINANCIAL SERVICES

Daimler Financial Services has a strong and diverse team in 40 countries. With more than 12,000 employees worldwide, Daimler has a lot of stories, and we are creating a UI to tell them.

Layered with different types of visual content – including scribbles, pictures, short videos and audio clips – we’re using different techniques to create a vivid storytelling experience and foster a team spirit among employees.

The UI matches corporate design requirements and can be adjusted depending on what each story needs.

CLIENT

DAIMLER

WORKING WITH

Territory

A travel journal

The concept visualizes a story about employees participating in the desert rally Aïcha des Gazelles du Maroc.
We created a digital travel journal with short personal memos, photos, moving sketches, short audio clips, and a map to help orient the reader.

Take a look at the prototype

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More Projects

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Brillux Colore – Online Magazine Concept

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Miele Academy – Branding and Editorial

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Bertelsmann – Corporate Book

NucleAnts – Tabletop Game

29. December 2012

Creating a tabletop game

CREATING A DICE/CARD GAME FROM THE SCRATCH

A friend of mine is crazy about board games. So am I. But he is into it so much that he transfers experiences like travelling or dreams into game ideas. He creates prototype after prototype that we test and share with friends. And then there was this one prototype that everybody really enjoyed. So we were thinking why not take it to the next level.
NucleAnts is a fun fast playing dice and card game. And it’s about ants that survived the nuclear apocalypse. This is why I ended up drawing a lot of creepy ants and still do. I also started with the branding, but it’s still developing – so more coming soon…

NUCLEANTS

Mankind has failed. It’s another lifeform that reigns in the contaminated ruins of their lost civilizations: the great ant queens and their ever mutating breed!
In deep nuclear winter, their offspring fights for survival, mutates and evolves. All to serve and tender their queen with precious atomic waste, for her to become the all-powerful ant empress.