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WELP GROUP – Corporate Website

High-tech Vehicles – Cutting-Edge UI-Design

SHAPING THE DIGITAL PRESENCE FOR THE WELP GROUP

As a UI Designer, I had the opportunity to contribute to the digital transformation of the WELP Group, a highly competent supplier and manufacturer of injection-moulding tools and plastic and metal components. With great flexibility and reliability, they cater to the automotive industry and other industrial and medical companies, delivering products that meet the highest demands.

I worked closely with the Corporate Design department to ensure a seamless digital experience, crafting an online style guide and digital corporate language that embodies the company’s values of quality, individuality, and uncompromising security. I designed a library of elements and modules, presenting my work to get approval and collaborating with the development team to bring my designs to life. From custom vehicles to protective equipment, my goal was to bring the WELP Group’s premium solutions to life in a digital format. My attention to detail and quality assurance ensured that the end result met the high standards set by the company

CLIENT

WELP GROUP


WORKING WITH

Territory

Website WELP GROUP Details of a Bentley Bentayga
WELP Team working together
WELP interactive module
WELP Gallery Module
Responsive Webdesign for WELP
WELP Testimonial
WELP CounterUp Module
WELP Teaser and Contact Element

Visit

welp-group.com

or have a look at the screencast

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German Olympic Sports Confederation – Fan App

Explore, follow, cheer

CREATING AN APP TO CONNECT ATHLETES AND FANS

Explore, Follow, Cheer: this is how the app connects German Squad athletes with fans, and captures the power of cheering in a digital space for the first time.

We developed the App “Wir-für-Deutschland” (Us-for-Germany) for the 2014 Winter Olympics in Sochi.

It offered an intuitive way for fans to interact directly with athletes, as well as a user-friendly database with information about the Olympic squad and their sports.

CLIENT

German Olympic Sports Confederation


AWARDS

Fox Visuals – Gold/Visual Leader 2014


WORKING WITH

Territory

Wir für Deutschland - sport and fans.
Wir für Deutschland - Athlets and social media
Wir für Deutschland - News

I designed an interface that mimics the circular forms of the Olympics symbol using colours from the German flag. The project challenged me to combine these two worlds while maintaining an intuitive, easy-to-use interface.

Fans increased their “fan powers” by using the different functionalities of the app. Gamification lead to more involvement and higher usage.

Watch a

Report in German News

and have a look at the screencast

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Brillux Colore – Online Magazine Concept

How to experience colour online

VISUAL CONCEPT FOR A BRANDED ONLINE MAGAZINE

We created an online and print magazine for Brillux to bring them closer to their customers. The magazine targets architects and interior designers, offering them creative ways to incorporate high-quality Brillux products into their work.

The online magazine invites the target group to not only browse product samples, but to also take a closer look at detailed architectural characteristics and materials, and find inspiration in the stories of others working in their field.

Some features included linking Brillux products with a colour picker and showcasing related products.

The magazine uses an avant-garde aesthetic attractive to the artistic target group. In this design, I was challenged to combine this artistic style with a functional website using conversation-driving features.

CLIENT

Brillux


WORKING WITH

Territory

Have a look at the screencast

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Miele Academy – Branding and Editorial

Shaping Miele Academy

A NEW DESIGN FOR THE MIELE ACADEMY CATALOGUE

The “Erfolgsakademie” (Academy for Success) is provided by Miele to their employees and partners to upgrade their skills.  The catalogue includes workshops about Miele’s products, as well as sales training and opportunities to improve merchandise knowledge.

I enhanced the usability of the academy’s brochure by including new features and improving the layout and design.

I improved site navigation between chapters by categorizing each page, and created easy-to-find schedules for events.

New icons cluster information, and pages with scenic photography using Miele’s products invite the reader to learn more about the company and what it offers.

The Miele Academy logo is a droplet hitting a pool of water, representing how knowledge causes a positive ripple effect throughout the world around you. This motif is also reflected in chapter and functional icons used across the catalogue.

CLIENT

Miele


WORKING WITH

Territory


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Waschbaer.de – E-commerce

Green e-commerce

ONLINE-SHOP FOR THE BIGGEST ECOLOGICAL MAIL ORDER BUSINESS IN GERMANY

“Waschbär” (Raccoon) means sustainability.

Our redesign established the online shop as a marketplace for everyday life that helps consumers make environmentally-friendly decisions.

The home page design reflects this idea. Arranging teasers with featured items in an attractive, scenic presentation – without dominating hero products – showcases the variety of product groups to choose from.

The site design illustrates the company’s varied merchandise, while typography, colour scheme, style and pattern reflect the conscious green, eco-friendly brand.

CLIENT

TRIAZ


WORKING WITH

Territory

Visit

waschbaer.de

or have a look at the screencast


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Bertelsmann – Corporate Book

Eleven stories about creativity

CREATING A BOOK ABOUT THE BERTELSMANN GROUP

We talked to teams and individuals within the Bertelsmann Group and asked them “What’s your story?”
From this, we created eleven fascinating stories: from an author who has signed 150,000 books, to a remarkable interview with Pelé, to shrimp fishermen in Alaska.

Creativity starts in the mind. Artists channel that creativity and shape it on the pages of their notebooks.

I took the aesthetic of an artist’s sketchbook and combined it with a more traditional book layout. The sketch-like illustrations and photographs, classically-staged with added coloured brushstrokes, combines loose, preliminary sketches with more refined design elements for a complete and imaginative final product.

CLIENT

Bertelsmann


AWARDS

Fox Award – Gold/International 2015


WORKING WITH

Territory

A stage for ideas – employees in the spotlight

The success of Bertelsmann as a media company rests on the creativity of its employees. Whether they are program makers, producers, publishers, journalists, entrepreneurs or engineers, their ideas inspire millions around the world. We brought the people behind this success into the spotlight.

Individual portraits for individual minds. Always in the right setting - whether they are program makers, series pioneers or digital visionaries.
Eleven stories – eleven icons
I illustrated the articles with sketches that reflect the unique qualities of each story.

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