Building a brand, shaping the product

BUILDING THE BRAND, DESIGN SYSTEM, AND PRODUCT OF SMART AGENCY

Smart Agency transforms the way small businesses approach marketing. By combining AI-driven automation with intuitive design, it simplifies the process of creating professional websites, managing brand assets, and streamlining marketing efforts. As a UX/UI designer, I brought the vision to life by conceptualizing and creating the marketing website and developing the design system for the entire product. I shaped key features like the customer briefing process, themes for the website generator, and the print studio. Collaborating closely with the CD department, I helped establish the brand and am driving its digital evolution to this day.

CLIENT

Smart Agency


WORKING WITH

Smart Agency / Territory

Smart Agency Markendesign

BUILDING THE BRAND

Establishing trust while standing out—Smart Agency needed a brand identity that balanced the sleekness of a modern SaaS product with the credibility of a full-service agency. I shaped this identity by defining the visual language, creating key assets like website animations and social media touchpoints, and ensuring brand consistency across all marketing channels. From concept to execution, I crafted a first impression that convinces users to take the first step.

Smart Agency Markendesign

CREATING THE DESIGN SYSTEM AND SHAPING THE PRODUCT

To ensure a scalable and cohesive user experience, I built a flexible design system based on atomic design principles. This system became the foundation for UI creation, allowing for consistency while adapting to evolving product needs. Beyond structuring the design language, I shaped key aspects of the UX—conceptualizing and refining core features like payment services, the dashboard, and agency services. I also developed high-fidelity designs for these features, bridging the gap between strategy and execution. Additionally, I created a modular system for the AI-powered website builder, enabling a dynamic and adaptable approach to templating.

Smart Agency Buttons
Smart Agency Briefing Process
Smart Agency Color Tokens in Figma
Smart Agency Fonts
Smart Agency Website Editor iPhone

Visit

smartagency.de

or have a look at the screencast