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Smart Agency – Brand, Design System & Product

Building a brand, shaping the product

BUILDING THE BRAND, DESIGN SYSTEM, AND PRODUCT OF SMART AGENCY

Smart Agency transforms the way small businesses approach marketing. By combining AI-driven automation with intuitive design, it simplifies the process of creating professional websites, managing brand assets, and streamlining marketing efforts. As a UX/UI designer, I brought the vision to life by conceptualizing and creating the marketing website and developing the design system for the entire product. I shaped key features like the customer briefing process, themes for the website generator, and the print studio. Collaborating closely with the CD department, I helped establish the brand and am driving its digital evolution to this day.

CLIENT

Smart Agency


WORKING WITH

Smart Agency / Territory

Smart Agency Markendesign

BUILDING THE BRAND

Establishing trust while standing out—Smart Agency needed a brand identity that balanced the sleekness of a modern SaaS product with the credibility of a full-service agency. I shaped this identity by defining the visual language, creating key assets like website animations and social media touchpoints, and ensuring brand consistency across all marketing channels. From concept to execution, I crafted a first impression that convinces users to take the first step.

Smart Agency Markendesign

CREATING THE DESIGN SYSTEM AND SHAPING THE PRODUCT

To ensure a scalable and cohesive user experience, I built a flexible design system based on atomic design principles. This system became the foundation for UI creation, allowing for consistency while adapting to evolving product needs. Beyond structuring the design language, I shaped key aspects of the UX—conceptualizing and refining core features like payment services, the dashboard, and agency services. I also developed high-fidelity designs for these features, bridging the gap between strategy and execution. Additionally, I created a modular system for the AI-powered website builder, enabling a dynamic and adaptable approach to templating.

Smart Agency Buttons
Smart Agency Briefing Process
Smart Agency Color Tokens in Figma
Smart Agency Fonts
Smart Agency Website Editor iPhone

Visit

smartagency.de

or have a look at the screencast

Bonsai Writer – Brand & Software

Bring writing to life

DESIGNING WRITING SOFTWARE FROM THE GROUND UP

Bonsai Writer helps authors focus on getting words on the page.

The innovative writing software eliminates visual distractions with its easy-to-use, clean interface, and simple yet elegant design.
Whether he’s writing a book or a blog post, from brainstorming to editing, the author is free from distraction in every phase of the writing process.

Publishing is easy with pre-set style sheets, customizable to suit a company’s design needs. One template can be used by all authors to ensure consistent style across publications.

As UI-Designer and part of the UX-Design team, I translated user input into a visually-appealing and intuitive interface. The program satisfies the need for a distraction-free space with retaining all the tools necessary for writing and structuring.

CLIENT

Salt and Pepper – Software Solutions


WORKING WITH

Bonsai Writer Developing Team

From Creation to Perfection

Bonsai Writer is inspired by the art of Bonsai; as you plant a seed, plant an idea, and let it grow. As the words move across the page, ideas form and begin to take shape, until the work is fully matured and complete.

I transfered this idea into the branding and visuals for Bonsai Writer, with the letter B woven into the design of an abstract pot.

Visit

bonsai-writer.com

More Projects

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