CREATING AN APP TO CONNECT ATHLETES AND FANS

Explore, Follow, Cheer: this is how the app connects German Squad athletes with fans, and captures the power of cheering in a digital space for the first time.

We developed the App “Wir-für-Deutschland” (Us-for-Germany) for the 2014 Winter Olympics in Sochi.

It offered an intuitive way for fans to interact directly with athletes, as well as a user-friendly database with information about the Olympic squad and their sports.

CLIENT

German Olympic Sports Confederation


AWARDS

Fox Visuals – Gold/Visual Leader 2014


WORKING WITH

Territory

Wir für Deutschland - sport and fans.
Wir für Deutschland - Athlets and social media
Wir für Deutschland - News

I designed an interface that mimics the circular forms of the Olympics symbol using colours from the German flag. The project challenged me to combine these two worlds while maintaining an intuitive, easy-to-use interface.

Fans increased their “fan powers” by using the different functionalities of the app. Gamification lead to more involvement and higher usage.

Wir für Deutschland - Sport
Wir für Deutschland - athlet
Wir für Deutschland - Fan

Watch a

Report in German News

and have a look at the screencast